“You’ve got mail”.
“There’s an app for that”.
As you read these two slogans, can you hear the voice behind what’s become iconic in the world of marketing? I can. How about if I throw in this…”and now for the rest of the story”.
Tag lines and marketing strategies target consumers in ways that entices us much like a cleverly designed fishing lure on the end of a line. Did you know that good marketing also uses particular colors to attract potential buyers? The science behind how we think and how we are influenced is a topic for another day. Our brains are unique, complex and integral for every aspect of life itself. So, is it any surprise that God has given us over 30 scripture verses instructing us how to guard our mind?
Jeremiah wrote “The heart is the most deceitful of all things, and desperately wicked. Who really knows how bad it is? (New Living Translation)
And in Proverbs, “Guard your heart above all else, for it determines the course of your life.” (New Living Translation)
Technology is constantly changing. As an example, in my own lifetime I’ve experienced a landline in our family home which shared a line (referred to as a “party line”), cordless phones were added to homes along with standard wall or desk models, businesses had multi line phones on desks, switchboards were replaced by direct dial systems, bulky mobile phones became obsolete with the introduction of slimmer models which now include watches on our wrists. Every year phone technology is updated, packaged and marketed to us as new, better, improved performance. Mobile phones have become a common household device. Where once a wall phone’s cord limited how far one could wander for privacy, a mobile phone can go anywhere with only a few cautions. 1) do you have a good signal and 2) are you fully charged? Lacking one or both of these leaves you dead in the water. Not so with God. He doesn’t change. He’s the same, yesterday and tomorrow.
In Hebrews 4 we read “For the word of God is alive and powerful. It is sharper than the sharpest two-edged sword, cutting between soul and spirit, between joint and marrow. It exposes our innermost thoughts and desires.”
Perhaps the greatest double edged sword among us today is social media. Meant to bring people together, it has also become a platform where posts and comments are often mean spirited, accusatory, thoughtless assumptions made from lack of knowledge or understanding. If it hadn’t already become a major disappointment for many of us who enjoy its ability to connect with loved ones, now we have AI to contend with regarding the authenticity of information being put in front of our eyes. All of this creates a juggling act to determine what is true, what are lies, both contributing to straying into the playing field of following the human heart instead of taking our lead from God.
Apple opened its “app store” in 2008. A trademark for their tag line “there’s an app for that” was filed in December 2009. Elwood Edwards was the voice behind “you’ve got mail” which peaked for AOL. Caller ID for telephones was invented in the 1960s and became advanced in the 80’s and 90’s. God’s Word was established before the beginning of time.
As scriptures were written which scholars compiled into 66 books which is now our Bible, those men didn’t write what their hearts were saying. Inspired by the Holy Spirit they recorded history, poems, prophets, our four gospels, letters to various churches, and a final book describing events yet to happen. Pose any need asking how to navigate life’s challenges and God will say “there’s an app for that”. It’s My Word.
His 10 commandments pretty much sum up how to live a life of integrity. They keep us from putting other ‘gods’ or things above Him. They keep us in proper boundaries for healthy relationships and conduct inside our businesses. The first four rules focus on our relationship with God, the other six focus on our relationship with people.
My personal Bible has pages that are worn, notes in margins, words or phrases circled, highlighted, or underlined. The binder is currently held together with clear packing tape. My Bible is my “go-to” for a continuous desire to know God and His love for me, encouragement for days I’m weary, finding promises to pray over our children and grandchildren. The comfort of holding my aging Bible on my lap will never fade. Yet, as much as I love my version of scriptures, I admit I have an app for the Bible on my mobile phone, too. I can carry all 66 books in a slim package known as my Smartphone.
Technology has given us every opportunity now to have God’s Word with us. The Bible has been translated into over 7,378 languages! That is mind blowing. The YouVersion app for reading the Bible is available in 2,456 languages!
If you ask me, “there’s an app for that” is playing very well into advancing God’s Word. Even Paul understood that mankind will have no excuse for acknowledging God’s power and authority. I leave you with Romans 1: 20 “For ever since the world was created, people have seen the earth and sky. Through everything God made, they can clearly see His invisible qualities–His eternal power and divine nature. So they have no excuse for not knowing God.”







